Find the Elves to win a £50 Hereford Gift Card on the  Elf on a Shop Shelf Trail

Find the 16 Elves on a Shop Shelf hidden around Hereford, and you could win a £50 Hereford Gift Card to spend in your favourite places.

Write down all 16 names on the form below, add your details and it's as easy as that.

One naughty Elf moved a location, so you may need a clue. Your clue is 'You can Google this location in a heart beat'.

Then, visit the Hereford Tourist Information Centre or the Hereford Library during the Christmas period (Tues - Sat) to claim a prize for completing the trail.

Pop your filled-out entry form into the box for a chance to win a £50 Hereford Gift Card. T&C's below.

Trail Map & Locations 

 Pick-up a trail map from the following locations from 6th Dec:

- Mountain Warehouse
- Joules
- Home & Country
- Phillip Morris
- Contrast Hair Salon
- Thurabread Bakery
- British Heart Foundation
- The Grub Shack/Fries Before Guys
- The Green Dargon Hotel
- Chancellors
- Character & Country
- Pear-Laine
- Hereford Flower Market
- Hays Travel
- The Entertainer
- Waterstones

- A Taste of Italy

- Coffee Cart High Town

- Coffee Cart Old Market
- Hereford Tourist Information Centre

- Hereford Library

Terms & Conditions:

The Hereford City Life Elf on a Shop Shelf Trail will run from 6th December 2024 until 4th January 2024.  Hereford Tourist Information Centre is open Monday to Saturday, check times online. To enter in the £50 Hereford Gift Card Giveaway, fill in your contact details and post your completed trail entry form into the post box located in Hereford Tourist Information Centre. Draw to take place on 8thJanuary 2025.

*Your data: By ticking the box on the form, you consent to receive Hereford City Life's email newsletter about events, offers and more in the city centre. If you do not wish to subscribe, simply leave the box blank – any contact information will be used to administer the giveaway only.

Full details can be found at herefordcitylife.co.uk/giveaway-terms-conditions and on our Christmas Trail event page.